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Impact Mapping: Focusing on Business Value in Agile Development

Impact mapping is a strategic, collaborative planning technique that, through visualization, surfaces the hidden assumptions, interpretations and intentions that often derail a product development effort. By focusing first on required business outcomes and then drilling down to deliverables, impact maps provide a focus for informed discussion and decision-making about which products/projects/features to prioritize. Impact maps facilitate collaboration between senior decision-makers in the business, customers and technical developers; support definition of fitness-for-purpose through identifying required changes in actors’ behavior, together with the metrics to measure them; help manage road-maps by focusing on business outcomes rather than pre-set scope limits. In this course you learn how to create, as well as use, impact maps.

Who Will Benefit

  • While Product Owners, Product Managers and Business Analysts will benefit most from this course, it is also useful for Scrum Masters, Agile coaches and Agile Development team members such as programmers and testers

Learning Objectives

You Will Learn How To:

  • Distinguish between outcomes and outputs
  • Discover real, not assumed, business goals
  • Identify actor types and the changed behaviors that are needed to meet the goal
  • Relate user stories to impact maps in an Agile development environment
  • Define and use appropriate measurements
  • Draw effective impact maps
  • Use your impact map to identify key priorities

Course Content

Course Outline

Anatomy of an impact map

  • Goal
  • Actors
  • Impacts
  • Deliverables

Impact maps and Agile development

  • Adaptive planning driven by business value
  • Incremental and iterative development
  • User stories and impact maps

Creating impact maps

Preparing the impact map

  • Discovering goals
  • Defining measures
  • Planning milestones

Drawing impact maps

  • Drawing the skeleton impact map
  • Finding alternatives
  • Identifying key priorities
  • Outcomes: earn and/or learn

The practice of impact mapping

  • The impact mapping workshop
  • Facilitating impact mapping
  • Communicating impact maps and their meaning

Exams & Certification

This course is approved by PMI® for 11 professional development units (PDUs). For more on the Project Management Institute and a full list of courses approved for PDUs.

  Technical : 5 PDUs
  Business & Strategic : 6 PDUs

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Virtual Classroom

Virtual classrooms provide all the benefits of attending a classroom course without the need to arrange travel and accomodation. Please note that virtual courses are attended in real-time, commencing on a specified date.

Virtual Course Dates

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