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Building an Effective Business Case

Learn the importance of carefully analyzing, creating, and communicating a successful business case in order to maximize its chance for approval. In this business analysis training course, you gain the skills to define desired outcomes, design evaluation criteria, weigh costs against benefits, and communicate a comprehensive business case to improve decision making.

It is proven that practical training, experiential learning, is more effective than lecture alone in progressing skills. In this course you will participate in a two-day simulation, creating a business case from start to finish. Supported by video, games, collaborative software, and your instructor (available as your consultant) you will design, present, and deliver a business case.

Course Materials:

  • Course training material will be provided to attendees
  • In this highly interactive training students spend 75% of time in-class ‘doing’
  • Attendees will be given access to several templates to use back at work

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Learning Objectives

You Will Learn How To

  • Analyse, create, and communicate a compelling business case
  • Identify and prioritise alternative solutions to align with business criteria
  • Perform cost-benefit analysis
  • Identify the risks associated with an initiative

Course Content

Course Outline

Business Case Fundamentals

Business case introduction

    • The reasons for constructing a business case
    • Introduction to the simulation

Business case content and context

    • The business case in the business project life-cycle
    • Business options in the business case
    • Business case content and structure
    • The Business Case as organisational process asset

The Business Case Process

    • Introducing the ADAPTS business case analysis process
    • Focusing on the required elements
    • Examining the role and value of the steps

Managing Stakeholders and Requirements

Stakeholder Identification and Management

    • Identifying business-level stakeholders
    • Conducting stakeholder analysis
    • Harvesting stakeholder goals

Determining the Problem

    • Clarifying the business goals
    • Creating a Problem Statement

Documenting the scope

    • Turning goals into business requirements
    • Documenting the business requirements

Selecting Options

Deducing key decision criteria

    • Weighting decision criteria
    • Determining possible alternatives

Researching alternatives

    • Examining the business options
    • Developing the options for presentation

Identifying & Measuring Costs & Benefits

Estimating costs

    • Establishing costs
    • Evaluating and selecting financial appraisal methods
    • Creating and applying a basic cost model

Forecasting benefits

    • Categorising tangible and intangible benefits
    • Proving intangible benefits with a benefits rationale

Investment appraisal

    • Employing four common financial analysis tools
    • Producing a cash flow model

Managing Business Case Risk

Risk assessment methods and tools

    • Recognising the impact of time and risk
    • Creating and using a risk register

Prioritising risks

    • Applying a risk assessment matrix
    • Framing risk with your stakeholder analysis
    • Aligning risk evaluation with stakeholder point of view

Presenting the Business Case

Targeting Your Recommendation

    • Delivering and positioning the solution
    • Aligning the business case with stakeholders
    • Aligning and prioritising initiatives
    • Prioritising and selecting alternatives
    • Selecting the business case delivery methodology

Crafting a Persuasive Business Case

    • Overcoming the business document paradox
    • Minimising content to get maximum results

Presenting the Business Case

    • Organising your presentation
    • Preparing the message
    • Sequencing the content

Tailoring your presentation to the audience

    • Selecting the delivery medium
    • Communicating your case with confidence
    • Validating your presentation
    • Generating feedback for improvement

Exams & Certification

This course is endorsed by IIBA for Professional Development Hours (PD Hours) and Continuing Development Units (CDUs).

This course is approved by PMI® for 11 professional development units (PDUs).

  Business & Strategic : 5 PDUs
  Business & Strategic : 6 PDUs

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Online Courses

You may prefer an online course if you are looking for a flexible and cost-effective solution. Online courses allow you to study at your own pace, at a time that suits you.

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