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Introduction to Account Management

This Introduction to Account Management is a customer relationship management course. Customer care is vital to any successful organisation, this course looks at current practice and explains how to set standards and develop best practice. Good customer care must be managed and does not occur naturally yet is a must for any organisation. Consider how much is each customer worth to your business and the implications of losing them through poor customer service. Apart from the fact that unhappy customers will go elsewhere and tell others; the loss of just one regular customer may be worth a surprising amount in revenue to your business.

The term"Customer Care" and "Customer Service" are often used - what do they really mean? Through a series of workshops and exercises, delegates are encouraged to consider their own buying processes in order to define what excellent customer care means to them and how these standards can be used as benchmarks for dealing with their own clients.

This Introduction to Account Management training course is available throughout the UK.

CPD Value 5.5 Hours

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Learning Objectives

  • An understanding of the value added by Good Customer care
  • Knowledge of how to manage Good Customer Care
  • An understanding of the need to set standards
  • How to develop customer relationships from a business development perspective

Course Content

09:30 - 10:00 Coffee & Course Objectives

10:00 - 11:00 What is Customer Care and what is its value?

11:00 - 12:00 An Introspective Look at Current Practices

12:00 - 13:00 Managing Good Customer Care

13:00 - 14:00 Lunch

14:00 - 15:00 Setting Standards to Maintain and Increase Profits

15:00 - 16:30 Communication. Asking Questions and Listening

16:30 - 16:45 Summary & Action Plans Agreed

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